admin

Home/Bill Kittel

About Bill Kittel

Bill has over thirty-five years management experience in both traditional (general advertising) and direct response marketing, advertising and public relations with advertising agencies, newspapers and radio stations. He has extensive experience in television production (Little Giant Ladders being the most well known) and radio production (numerous advertising campaigns, nationally syndicated radio shows) in addition to media buying, print design and production, Internet marketing, business development, strategic planning and marketing research.

Infomercial Production – Low Cost, High Quality

Infomercial production in Utah is a wise move for any company looking for a high-quality, low cost production. In addition to The Sundance Film Festival, Utah is home to a thriving feature film industry, which has attracted many very talented producers, directors and crew. Located just an hour and a half flight from Los Angeles/Hollywood,

Infomercial Production Triage

Infomercial Production Triage Salt Lake City, Utah - - - Barry Marketing Group, the award winning, Utah television production company, today announced a new video and film production service – Infomercial Triage©. “Over the years, we have been involved in so many award-winning and record breaking direct response campaigns, that we are continually asked to

INFOMERCIALS 101 – Introduction

In the Direct Response industry, the term Infomercial generally refers to “long–form” (28.5 minute) direct response television advertising. However, for our purposes, we will also include “short-form” (:30, :60, :90 and two minute) direct response television commercials. In other words, pretty much any television production that is designed to generate a phone call or web

INFOMERCIALS 101 – The Product

The Product - Infomercial 101 A successful infomercial (or direct response) campaign always begins with a viable product. There have been many examples over the years of inventors and companies spending many years and millions of dollars developing a product. Then many more months and dollars are spent creating a campaign, only to discover that

INFOMERCIALS 101 – Positioning

Positioning is a more detailed look at the product, specifically how it’s perceived by the target market. It is important to remember that it’s not how we as marketers or inventors perceive the product that matters, instead it’s how the potential purchaser does. Effective positioning often requires either primary or secondary research. Care must be

INFOMERCIALS 101 – Price and Offers

The price and the offer are absolutely critical elements in determining the success or failure of a direct response campaign. While these may seem very simple to determine, there are a number of issues to keep in mind. Obviously the first is profit against the COGS (cost-of-goods-sold) number. The COGS number is the total cost

INFOMERCIALS 101 – Presentation

Now we are down to the place where many companies actually start - without actually going through the preliminary steps we’ve already discussed. As we have mentioned, the product should always be the star in every marketing strategy. While this may sound obvious, many times that is not the case. Often, the focus of the

INFOMERCIALS 101 – Media Buying

Many people call this phase “the media test”. In actuality, you will not be testing the media – we know TV works – you are testing the show. How effective is the production at generating calls and sales? Since there generally are no accurate ratings for direct response, it is critical to run in networks,

INFOMERCIALS 101 – The Backend

Okay, so now you have your product, the production is complete, your media buying is in place and you are ready to launch. NOT SO FAST SPARKY! What happens once the show is on the air is as important as – often even more important than - the “front end”. Even with a great product,

THREE YEARS IN A ROW

Salt Lake City, Utah --- For the third consecutive year the infomercial production company, Barry Marketing Group has just been awarded the “Best of Salt Lake City” award in the Television Film Production category by the US Commerce Association. According to the USCA only 1 in 120 (less than 1%) 2011 Award recipients qualified as

WordPress Video Lightbox Plugin