infomercial 101

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INFOMERCIALS 101 – Presentation

Now we are down to the place where many companies actually start - without actually going through the preliminary steps we’ve already discussed. As we have mentioned, the product should always be the star in every marketing strategy. While this may sound obvious, many times that is not the case. Often, the focus of the

INFOMERCIALS 101 – Media Buying

Many people call this phase “the media test”. In actuality, you will not be testing the media – we know TV works – you are testing the show. How effective is the production at generating calls and sales? Since there generally are no accurate ratings for direct response, it is critical to run in networks,

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