Yearly Archives: 2012

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INFOMERCIALS 101 – Media Buying

Many people call this phase “the media test”. In actuality, you will not be testing the media – we know TV works – you are testing the show. How effective is the production at generating calls and sales? Since there generally are no accurate ratings for direct response, it is critical to run in networks,

INFOMERCIALS 101 – The Backend

Okay, so now you have your product, the production is complete, your media buying is in place and you are ready to launch. NOT SO FAST SPARKY! What happens once the show is on the air is as important as – often even more important than - the “front end”. Even with a great product,

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